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Press Clippings
Summer is no time for feeling the blues, but when it comes to wearing them -- azure on! Stars like Charlotte Ross and Garcelle Beauvais-Nilon are setting the tone by donning cool shades of turquoise. The tranquil tint "evokes feelings of fantasy and get-away," says color psychologist Leatrice Eiseman. "It looks good on almost every skin tone."
"Red is HOT for the Bedroom" According to color specialist Leatrice Eiseman, people love red. Eiseman is executive director of the Pantone Color Institute, which provides color specifications for virtually every product made in the United States. In her book, "Colors for Your Every Mood" (Capitol Books, $20), Eiseman writes that red evokes a physiological reaction. And since it is believed to promote passion, it's an obvious choice for the bedroom.
"Corporate Colors" "Color choice is scientific, psychological and emotional," says Leatrice Eiseman, who, as executive director of the Pantone Color Institute in Carlstadt, NJ, has helped many of the world's top corporations and brand marketers select and optimize color. Eiseman's new book, The Pantone Guide to Communicating with Color (Grafix Press 800/289-0963,2000), reflects her background as both a designer and a psychologist. "We know that when people are tested they'll have certain reactions to different colors. But there are exceptions. Someone might have a memory that causes a negative reaction to blue, a positive color. Still, research shows we can work with families of colors and get a reliable response. The designer's dilemma is to divorce herself from personal preference and see things from a marketing perspective."
"Healthy Looks, The Power of Hue" When your spirits need a boost and a Caribbean vacation just isn't in the cards, put the colors of the rainbow to work. "Research shows that you can change your mood by the colors you surround yourself with," says Leatrice Eiseman, executive director of the Pantone Color Institute and author of Colors For Your Every Mood (Capital Books, 1999). "Even a small colored object, like a bracelet or a handbag , can give you benefits," she says.
The colorful Leatherman Utility Tools called “Juice”
were chosen by the International Design Magazine for "Design
Distinction" in the Consumer Products Category.
"The Kitchen is Your Palette, Trendsetting Colors in the World of Kitchenware" Color trendsetters watch the world to forecast which colors are going to become popular about two to three years in advance, according to Leatrice Eiseman, direct of the Carlstadt, N.J.-based Pantone Color Institute, found of Eiseman and Associates color consulting firm and author of The Pantone Guide to Communicating with Color (Grafix Press, 2000)...
"Trend Watch, Orange! The time is ripe for this newly hot hue." Found in everything from flooring materials to small appliances, orange is a fresh favorite of designers... Leatrice Eiseman, director of the Pantone Color Institute, explains the appeal: "Orange always conveys warmth and heat, deliciousness, and a certain voluptuous quality. So it works well in the kitchen."
Kelly Eckerman wore muted dark colors when she reported the news on television early in her career. But the first time she encountered a television image consultant, she got the word to go to brights. Now she has a tailored on-air wardrobe packed with -- yes -- reds... In her book, "Pantone Guide to Communicating with Color," color analyst Leatrice Eiseman says the color is so commanding, it can actually raise blood pressure, heighten the heartbeat and boost the flow of adrenaline. "It has an aggressive nature, commanding attention and demanding action," she writes. In short, it cannot be ignored. |
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