What does it involve?

Color needs may vary, depending on the scope and specifics of each job but many, if not all of the following elements enter into the final color choices:

* An evaluation of your market and/or environment
* Your image and goals
* Your target audience, age group and geographic location
* If applicable, impact at point of purchase
* What is your competition doing?
* Color trends-how important are they?
* The power of suggestion: the desired psychological impact of the product or
   environment on your consumer/client.