Why do you need a color expert?
There are many aspects of business that are best handled by people
with specific expertise. When legal advice is needed, an attorney
is consulted. Qualified accountants best handle taxes. For marketing
direction, meaningful research is important. And when statistics
show that color is one of the major reasons for product purchase
(more than 60%), the guidance of an appropriately educated professional
color expert is critical.
Leatrice Eiseman and her associates can help you make the correct
choices in colors that sell. As stated in her most recent book,
The Pantone Guide to Communicating
with Color: "The power that color wields is seen at every
level of communication: in corporate identification, packaging,
signage, advertising on television, billboards, in print media,
on the computer, at point of purchase and in the product itself.
Color is often called the 'silent salesperson,' and in many cases
must immediately create a brand identity and most importantly,
help to make the sale. At the very least (as on a web page or
in a print ad) it must create enough interest or curiosity to
induce the would-be buyer to find out more about the product or
Color within the business, retail or personal environment is
also a critical factor in creating mood, image and a productive
atmosphere that elicits a positive, favorable response.
Lee is the first person that many of the media, trade shows,
design centers, manufacturers and designers turn to when they
want to know more about color and consumer/client reactions to
those colors. In addition, millions of people have read her books
and interviews in many publications, both trade and consumer.
Her book, Colors For Your
Every Mood (Capital Books, Sterling, VA) was chosen as a book
of the month club selection and received an award form the Independent
Book Publishers Association.
She has helped hundreds of businesses, from start-ups to Fortune
500's, with their color decisions.. Let her help you make the
winning and profitable choices.