Use the Pantone® Guide to Communicating With Color to make your color choices credible, predictable and effective. Filled with hundreds of color combinations and illustrations, this book is based on color consultant Leatrice Eiseman’s popular seminars on the psychology of color. Discover the subliminal, emotional meanings of each color family, along with hundreds of the most effective color combinations for getting that message across. Apply these essential guidelines and illustrations to all your projects – branding, packaging, point of purchase, advertising, signage, logos, websites and more!
HOW Design Magazine included Pantone® Guide to Communicating With Color in the top 20 essential books for the designer’s shelf. In this one source, you’ll find everything you need to make color work in your designs.
Rave Reviews for Pantone®Guide to Communicating With Color
“Connoisseurs around the world view Leatrice Eiseman as the pre-eminent expert in her field of color psychology. For years Pantone has relied on her color knowledge and input for development of our products. I strongly recommend her book, The Pantone® Guide to Communicating With Color to anyone interested in the most effective use of color and color combinations for maximum impact in the marketplace.”
Lawrence Herbert, President & CEO
I probably use Pantone’s Guide to Communicating with Color more often than any other design resource book. It’s the first book I refer to when starting a new project if I’m the one to determine the color palette. Not only does the book give a good overview of what different colors mean to a viewer, it includes more than 600 color palettes in 28 categories. Each category lists the feeling that is evoked and provides Pantone numbers for each palette – a ‘grab and go’ feature. Finally, the book is full of outstanding real-world examples of projects using the palettes discussed. Even if I’m working on a project with an already established color palette, I turn to this book for design inspiration. In my opinion, this is a must-have book for any designer.
Karla K. Cole
The Idea Works
This past year I purchased Ms. Eiseman’s book, Pantone® Guide to Communicating with Color. It was a great inspiration for color combinations. The moods and expressions of color over time and medium were very helpful. The Hexachrome printing of the book was outstanding also, and it seemed well edited in that respect.