Leatrice Eiseman Color Expert Full Service Color Consulting & Forecasting
Books By Leatrice

Color M&M Cvr-72dpi

Color: Messages and Meanings, a Pantone®Color Resource

Published by Hand Books Press; Distributed by Northlight Books
Cincinnati, OH
ISBN# 978-0-9714010-6-8
$39.95
Add to Cart
View Cart

***Winner of the Create Awards’ createaward Best of Industry Award***


In the preface of Color: Messages and Meanings, author Leatrice Eiseman states, “In my multi-faceted career as a color consultant, speaker and author, I continue to study color and observe that the psychological messages and meanings of color apply to so many areas of design. What does differ is the application and context of color. Color: Messages and Meanings is all about the emotional response to color, the latest, up-to-date guidelines and inspiration of effective color combinations including the integration of color trends. Vibrant red is no less exciting on the printed page or website than it is on a product or the packaging that holds the product. Whether or not the bright red is appropriate for the intended usage and targeted consumer is the decision to make. This book is to help you make those decisions.”
Orange Title Page Spread-WP Orange Chip Page-WP

Rave Reviews for Color: Messages and Meanings

The Best Color Guide! – This is a newer edition of a book we’ve had in our graphic design studio for several years. Even after 34 years in the business, sometimes you just need a kick in the pants to come up with a great color combo, and this book gives you countless ideas sorted by feel, emotion, application, etc. I’ve gotten to a point where it’s as important as a software manual when we get into a jam. Buy it!
Tell It Like It Is
Carbondale, CO

………………………………………………………………………………………………………………

This is an excellent resource for those who have the desire to understand how color can be used to relay powerful messages. The graphics in this book are crisp and vivid. A topic which could be daunting has been presented in a way that is easily understood and absorbed by those that currently work or wish to become more acquainted with color.
C. Lewis
Gulf Coast, FL
I had the pleasure of attending the seminar: Future Color/Design Trends by Leatrice Eiseman. She addressed the major challenges in today’s marketplace in satisfying consumers’ more demanding perceived needs and desires in both styling and color. She told us color is the first thing a consumer considers when making a purchase, then shape, then words.
This book is an incredible resource for trendsetting color combinations for anyone making color choices. Whether your designing a new product for the home, a retailer buying at market, a graphic designer or an artist creating a new line of stationary, you will be inspired by this Pantone® color resource.
Thank you Leatrice for providing this valuable color resource.
Cathy Skraba

……………………………………………………………………………………………………………….

As always, another helpful book from Leatrice Eiseman. As a professional, I have always found Leatrice’s combinations to be inspirational and I use the book as a constant reference. You won’t go wrong with this book.
Christopher M. Brown
San Francisco, CA